Under Ecomagination [a new company-wide initiative], GE [General Electric] will "proceed to invent" green technology, doubling both green research spending and the number of green products and services it offers. It will commit itself to reducing greenhouse gases within the company and in products. Finally, GE will promise to make the environmental consequences of its work more transparent... "We are in this to make money" [said CEO Jeffrey Immelt.] Is Ecomagination about pressure from green governments? "I don't make investments based on government stuff." Is it about a personal commitment to green philosophy? No, GE is all business... [also refers to ExxonMobil]