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Germany: Companies pull advertising from rightwing US website Breitbart after criticism by social media campaign

Author: Associated Press, Published on: 7 December 2016

Several large German companies, including carmaker BMW, have pulled their ads from U.S.-based news and opinion website Breitbart due to concerns about its content, following a similar move by cereal maker Kellogg's. The German boycott was spurred by a social media campaign using the hashtag #KeinGeldFuerRechts , which translates as "No Money for the Right." The campaign urges companies to stop paying for ads on sites considered to promote racist and nationalist ideas. A representative for Breitbart didn't immediately respond to a request for comment Wednesday. Deutsche Telekom said it regretted advertising on Breitbart, saying the ads hadn't been placed there intentionally and it would blacklist the site from future campaigns. The telecoms giant said it "absolutely doesn't tolerate discriminatory actions or statements." Supermarket group REWE, automaker BMW, Telefonica Deutschland, which is the mobile operator of O2, and restaurant chain Vapiano also told The Associated Press that they had stopped advertising on Breitbart and distanced themselves from the site...

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Related companies: 02 (Telefonica Ltd) BMW Deutsche Telekom