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Article

25 Jul 2007

Author:
Francesco Guerrera & Ben White, Financial Times

GE's 'green card' launch in US

General Electric will today try to burnish its environmental credentials with the launch of the first US credit card aimed at encouraging consumers to curb polluting activities. The move...comes as a number of financial institutions look to tap into US citizens' increased awareness of climate change. Bank of America...plans to introduce a similar card this year...GE said the card...would come with "rewards dedicated to reducing cardholders' carbon emissions and fighting climate change"...