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Global companies, US launch partnership for an HIV-Free generation [Kenya]

Author: African Science News Service, Published on: 5 December 2008

…coordinated by the U.S. Government through the U.S. President’s Emergency Plan for AIDS Relief…leaders from the private sector are joining forces with the public sector and non-governmental organizations to revolutionize HIV prevention for youth through the Partnership for an HIV-Free Generation…Initially in Kenya, this alliance [focuses on]…messaging, branding, new technologies, and…market research to promote and maintain behavior change. [Industry partners include: Accenture, The Africa Media Broadcast Partnerships Against HIV/AIDS/ Global Media AIDS Initiative, APCO Worldwide, The Coca-Cola Africa Foundation, Hasbro, Intel, AmericaShare/Micato Safaris, Microsoft, The MTV Staying Alive Foundation, Nike Foundation, Warner Bros]

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Related companies: Accenture APCO Worldwide Coca-Cola Hasbro Intel Micato Safaris Microsoft MTV (part of Viacom) Time Warner Viacom Warner Bros. (part of Time Warner)