…coordinated by the U.S. Government through the U.S. President’s Emergency Plan for AIDS Relief…leaders from the private sector are joining forces with the public sector and non-governmental organizations to revolutionize HIV prevention for youth through the Partnership for an HIV-Free Generation…Initially in Kenya, this alliance [focuses on]…messaging, branding, new technologies, and…market research to promote and maintain behavior change. [Industry partners include: Accenture, The Africa Media Broadcast Partnerships Against HIV/AIDS/ Global Media AIDS Initiative, APCO Worldwide, The Coca-Cola Africa Foundation, Hasbro, Intel, AmericaShare/Micato Safaris, Microsoft, The MTV Staying Alive Foundation, Nike Foundation, Warner Bros]