The renowned international law firm [Freshfields] was asked by the United Nations Environment Program to check whether pension funds, public and private insurance companies and mutual funds could incorporate environmental, social and governance issues into their investment decisions. The opinion Freshfields came back with in October 2005 was startling. Not only could they do so, but they have an active duty to have regard to these issues in every single decision they make...[A]n increasing number of shareholders are not only not objecting to radical behaviour on the part of the companies they invest in, but they are actually demanding it of them. And this trend is going to accelerate...[refers to Wal-Mart, Ford, Green & Black (part of Cadbury-Schweppes), Body Shop (part of l'Oréal), Shell, Marks & Spencer, Eastman Kodak]