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Article

18 Sep 2007

Author:
Sarah Murray, Financial Times

Green chemistry: Voluntary restraint is the target

When SC Johnson...reformulated Windex, its glass and hard surface cleaner, it...cut large amounts of volatile organic compounds (VOCs) – which vaporise into air pollutants – from the product. The kind of result SC Johnson achieved with the VOCs in Windex is something chemicals companies and those using their materials want to replicate... Known as “green chemistry” the idea is to redesign materials and products in ways that cut or eliminate hazardous and toxic elements... The incentives for the corporate sector to move to such materials are mounting. “Voluntary restraint is better than enforced constraint,” says Peter Dunn, head of green chemistry at Pfizer..."More than 90 per cent of the time, cost-cutting and environmental performance go hand in hand.” [also refers to Pfizer, NatureWorks (part of Cargill), Wal-Mart, Marks & Spencer]