Grupo Nueva

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Article
16 December 2004

Profitable poverty alleviation creates a ‘new frontier’ for corporate responsibility

Author: Mallen Baker, Ethical Corporation

The innate potential of the poor to innovate and create enterprise needs to be unleashed, and companies should actively provide products and services which meet real needs affordably and profitably...Prahalad’s premise [C.K. Prahalad, "The Fortune at...

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Article
31 March 2004

New WBCSD guide encourages doing business with the poor

Author: World Business Council for Sustainable Development

Doing business with the poor: A field guide...explores how several companies are starting to break into an untapped market of over four billion potential customers in ways that benefit both the poor and the company. [refers to Eskom, Grupo Nueva, BP,...

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