Haiti: Timberland’s tree-planting project helps farmers increase their income

Author: Larissa Zimberoff, Guardian (UK), Published on: 5 May 2016

"In Haiti, a project to help farmers inspires a sustainable cotton movement", 28 Apr 2016

In 2010, just prior to the 7.0 magnitude earthquake that hit Haiti, American shoe and apparel company Timberland announced it would plant 5m trees on the widely deforested and impoverished island. After the earthquake hit… [t]he company considered its goal to improve the lives of family farmers who lacked the necessary tools, farming techniques and marketing and sales expertise to grow their businesses…[It] spent $1m to help local farmers turn barren land into orchards and forests…Timberland’s reforestation project reflects the pressure on apparel companies to show they run an ethical business…With Timberland’s investment, SFA said it has created 19 tree nurseries and grown its membership to 3,200 farmers (46% are women). Crop yields for members increased by an estimated 40%, while household incomes jumped roughly 50%...[Also refers to Adidas, C&A, H&M, Nike, Patagonia, VF Corp]ad

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Related companies: adidas C&A H&M Nike Patagonia Timberland (part of VF Corp) VF Corp