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Author: Julia Moskin, New York Times, Published on: 5 May 2004
...by expanding its reach to the produce section (Fair Trade bananas and pineapples are already available, and grapes, mangoes and orange juice are in the pipeline), Fair Trade is now trying to reach the American supermarket shopper. [refers to Wild Oats, Jonathan's Organics, Procter & Gamble, Sara Lee, Dunkin' Donuts, Whole Foods Market, Chiquita, Dole]
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