"H&M FIRST MAJOR FASHION RETAILER TO BRING PRODUCT TRANSPARENCY TO SCALE", 23 April 2019

... we are dedicated to transform the fashion industry and make it more sustainable – and more transparent...

For each of our garments, we now share details such as production country, supplier names, factory names and addresses as well as the number of workers in the factories. In addition, customers can find out more about the materials used to make a specific garment. By sharing extended details on where our garments are made we make it easier for customers to make more informed choices when shopping.

“...By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry”, says Isak Roth, Head of Sustainability at H&M.

... Customers can also access this information when shopping in our physical stores by using the H&M app to scan the price tag on a product to see its details...