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How to: Drive change as workers

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Worker-driven social responsibility
Coalition of Immokalee Workers

A group of organizations working to promote a model of social responsibility that puts workers at the centre.  The Coalition of Immokalee Workers pioneered the model through its Fair Food Program in Florida to improve working conditions among tomato workers.  There are three key factors distinguishing what he calls the Fair Food Program's worker-driven social responsibility model from traditional corporate social responsibility programs: (1) Worker-driven design and implementation; (2) Third party monitoring of working conditions required by the Fair Food Program code; (3) Market consequences through retailers committing to cut purchases from growers who do not comply with the code.

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