The Sustainable Development Goals (SDGs) are setting a new and increasingly accepted basis for companies to stake out a position on how they are responsible and sustainable...yet there is a risk that companies simply repackage what they already do in the wrapping of the SDGs, or focus on certain SDGs based on ease, rather than the impact...Many leaders in business itself are failing to understand the place of respect for human rights in this broader framework...Implementing respect for human rights is an integral part of doing business, drives positive change in people's lives, can drive transformative change at scale, and is the essential key to unlock achievement of many SDGs...This framework offers a straightforward way for any company to work out how it should and can contribute to the SDGs.