India: Dabur’s Real Fruit Juice to change packaging which was gender discriminating

Author: Aishwarya Krishnan, www.india.com, Published on: 17 February 2017

 Dabur, which is one of the biggest consumer goods manufacturing in India, has also used some very stereotypical advertisements and portrayed products specifically for one gender. However, the Indian million dollar company has finally been called out by a 9-year-old girl, who refused to use Dabur products. Dabur has been forced to change the packaging of their fruit juice, ‘Real’, after a standard three girl refused to drink the juice which was marketed as “Something that is good for your child should also make him smile”, forcing the company to change the packaging! Union minister of women and child development Maneka Gandhi asked Dabur to change its packaging and make it gender neutral, after receiving a complaint from the girl’s father.

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Related companies: Dabur