Dentsu India’s social and development sector communication division, Citizen Dentsu, in partnership with UNFPA India, has launched CSR advisory services to assist companies with their CSR planning and implementation. With this initiative, Dentsu India will be the first ad and communications firm to offer CSR services along with a reputed implementation and monitoring partner...The provisions of CSR Policy, notified under the Companies Act 2013, promises to be a historic milestone as India becomes the first country in the world to bring social responsibility to the centrestage of corporate reporting framework. The real challenge, however, for the 6,000-odd companies above a certain size, who now will be required to plan, implement and report their CSR activities annually to their stakeholders, is really coming out of a familiar domain and diving deep into a much-talked-about but fairly unchartered CSR territory...It is precisely to assist companies to negotiate these challenges, that Citizen Dentsu and UNFPA have come together to launch the Citizen Dentsu-UNFPA CSR Advisory, a partnership uniquely poised to help create an ecosystem where CSR efforts will eventually benefit the client’s brands.