India: Tech firms launch programmes to support expectant women & retain new mothers in their workforce
Author: Sangeetha Chengappa, Hindu Business Line (India), Published on:
"Tech firms turn mother hen to retain young moms", 15 May 2015
Tech organisations such as SAP Labs, Intel and Accenture are going all out to retain expectant moms in their workforce. SAP Labs India claims that the company can handle every problem faced by expectant mothers on its workforce. And the company has statistics to back its claim. Its ‘Run Mummier’ programme and mobile app for expectant mothers has brought maternity attrition down from 40 per cent in 2010 to 6 per cent today...“We offer 20 weeks of paid maternity leave and an additional 16 weeks of unpaid leave. We take care of women from the beginning of their pregnancy till they return to work...” In Intel India, where women comprise 22 per cent of the 5,000-strong workforce, women are encouraged to return to work after a career break with an initiative called ‘Home to Office.’...[Kangan Shekhar Venkataramani, Benefits Practice Leader, Mercer Consulting India, says] "54 per cent of Indian organisations offer telecommuting and flexi-timings and 23 per cent offer childcare facilities"...