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Intl. Organization for Migration "Buy Responsibly" campaign to tackle the demand side of human trafficking for cheap labour - Saatchi & Saatchi designs campaign

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12 November 2010

"Buy Responsibly" Campaign [website]

Author: International Organization for Migration (IOM), Saatchi & Saatchi

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11 November 2010

[DOC] The ‘Buy Responsibly’ Campaign

Author: The International Organization for Migration (IOM)

...[T]he campaign, designed by Saatchi & Saatchi in Geneva, hopes to kick-start a change in consumer behaviour...Up until now, global counter trafficking efforts have mainly focused on prevention and post-rescue assistance...The IOM believes that a new approach is needed in order to tackle the global phenomenon of trafficking for forced and exploited labour. The “Buy Responsibly” campaign wants to tackle the demand side of trafficking for cheap labour and services...hence, targeting consumers and business alike. The goal of the campaign is to change consumer behaviour by asking...‘What’s behind the things we buy?’...Indirectly, it seeks to get business understand that it’s in its best interest to self-regulate their supply chains...The campaign will be launched in The Hague and Warsaw in December 2010 and in London in spring 2011...

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16 October 2009

What's behind the thing we buy [video]

Author: International Organization for Migration (IOM)

Everyday in Europe, thousands of migrants are forced or tricked into working in hazardous conditions for little or no pay, in sectors such as agricultural, food processing, and fishing. As consumers of the goods that they produce, we have the power to be a positive influence on this situation. Check out what you can do on http://www.buyresponsibly.org

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