While minds remain focused on carbon footprints…little attention has…been given to water usage…Indications are that mild awareness is beginning to galvanise…Some industry sectors look distinctly more vulnerable than others...The global agricultural sector uses 70 per cent of the world’s global freshwater…The extractives industry looks vulnerable given their footprint, often in parts of the world where water demand is already under pressure...The beverages and soft drinks industry leaders, all with large presence in the developing world, also face a challenge about justifying water usage…Awareness of water consumption will only increase among consumers presenting reputational challenges for business...In addition to the responsibilities of business, there are also opportunities for companies that are willing to innovate by developing more efficient water reclamation and purification technology. [refers to Thames Water (part of RWE), Unilever, Goldman Sachs, Waitrose (part of John Lewis Partnership), Marks & Spencer, Syngenta]