Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Get RSS feed of these results

All components of this story

Article
1 November 2008

Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Author: Kellie McElhaney, Center for Responsible Business - UC Berkeley

[This book] shows how to gain a powerful competitive advantage by ensuring that CSR practices reinforce a company’s brand identity. [It is] based on extensive research as well as the author’s own consulting experiences with top Fortune 500 companies [such as McDonalds, Nokia, Medtronic, Levi Strauss, Wells Fargo, Birkenstock, Gap, HP, Pepperidge Farm].

Read the full post here

Article
1 November 2008

[PDF] Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Author: Kellie A. McElhaney, Center for Responsible Business - UC Berkeley

[refers to Nike, General Electric, Wal-Mart, American Express , Converse, Gap, Emporio Armani, Motorola, Apple, Hallmark Cards, Dell, Microsoft]

Read the full post here