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Are companies involved with 2014 Winter Olympics in Sochi wilfully ignoring human rights?

The 2014 Winter Olympic Games in Sochi start today...The multi-billion investment in prestige projects contrasts violently with the neglect of the human rights of workers who built them, the local people who have lost their homes and health, and harassment of human rights and environmental activists. The companies involved, from sponsors to construction firms, have been largely complicit in this neglect...Business & Human Rights Resource Centre has tracked the allegations of abuse, campaigns, and responses (also available in Russian). It also features reports of firms sponsoring the Olympics, such as AT&T, who have taken a public stand against Russia’s anti-gay legislation...[also refers to Engeocom Association, Atos, Coca-Cola, Dow Chemical, General Electric, McDonald’s, Omega, Panasonic, Procter & Gamble, Samsung, Visa, Nordea, Vattenfall & ATG]