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26 Oct 2021

Mediarun Search

Brazil: Zara is investigated for creating code to alert staff to watch over black and poorly dressed people

"‘Zara zerou’: Store notified by Procon-SP after accusing it of having an elemental code for every unit in Fortaleza", 26 October 2021

...Procon-SP informed Zara do Brasil with the accusation that a unit of the store in Fortaleza was to use a code, Through the voice alert “Zara Zaraed”, to notify employees when “non-standard” customers enter the organization. The rule was valid, according to witnesses heard by civilian police in Ciara, for black people who were “badly dressed”...

The company must send a response to Procon-SP, including information on measures taken with employees and collaborators who implemented this approach, as well as for further assistance to the client, until Wednesday, 27.

Zara must also send statements about the training policy applied to its employees and show the actions it takes in relation to awareness, prevention, diversity and inclusion programs and combating racism and discrimination of any kind, as well as indicating the security and monitoring mechanisms used in its network of stores.

In a statement on the issue regarding the delegate, Zara stated that it is “a company that does not tolerate discrimination of any kind and for which diversity, multiculturalism and respect are inherent values ​​and are inseparable from the company’s culture.”

Images analyzed by the Ceará State Forensic Investigation (Pephos) and the Department of Police Intelligence (DIP) at PC-CE show the discriminatory position of the accused...