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Business Support for Communities Could be Waning

Harvard Business School just released its first study of US competitiveness...one finding was...[that] only 22 percent of US managers believe that doing good for their communities will help their business. Has the economic pressure really had that extreme an impact? I remember just a few years ago that managers believed that doing good for their communities was critical to their business and their reputations...In December, Chinese environmentalist Ma Jun, director of Beijing’s Institute of Environmental and Public Affairs, spoke at New York’s Business and Human Rights Resource Centre about his “name and shame” approach to environmental compliance in China...Ma explained how citizens use their consumer power to shame companies into cleaning up their act...Just like we used to. Before the recession, US citizens used to voice their outrage with product boycotts...[Refers to Cisco, Lehman Brothers, Victoria's Secrets, Keystone (part of Thor Industries)]