Children don't traditionally have a say in businesses that tend to adopt a 'do-no harm' approach, but the Children's Rights and Business Principles may encourage a more invested approach...[T]he Children's Rights and Business Principles emphasise that business should engage in "meaningful consultation with children and other potentially affected groups and relevant stakeholders. It should take into account that girls and boys may face different risks."...To make sure that business activities will not adversely affect children's rights, companies should ensure that stakeholder consultation processes consider the rights of the child and, where relevant, consult directly with children...By giving children a voice in business decision-making processes, companies can build momentum to enhance not only the value of their core business, but build a meaningful legacy for the next generation.[Refers to IKEA, ING, Kuoni, Lego, Mastercard]