Company responses to Oxfam's campaign: "Behind the Brands - Food Justice and the 'Big 10' Food and Beverage Companies"
In February 2013, Oxfam launched its "Behind the Brands" campaign. The campaign scored the 10 largest food and beverage firms on their policies in seven areas that Oxfam described as "critical to sustainable agricultural production, yet historically neglected by the food and beverage industry." Those are: women, small scale farmers; farm workers; water; land; climate change; and transparency. [and responses by Associated British Foods, Coca-Cola, Danone, General Mills, Kellogg's, Mars, Mondēlez International (formerly Kraft), Nestlé, PepsiCo, Unilever]