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CSR begins to take solid shape [China]

"Just two years ago, no one was talking about CSR, but now government and business leaders are seriously looking at it," said William Valentino, general manager of Corporate Communications, Greater China, Bayer (China)..."The concept of a harmonious society is really China's rephrasing of the concept of CSR, sustainable development and human rights in China."...As outlined in the draft of the Resolutions of the CPC Central Committee on Major Issues Regarding the Building of a Harmonious Socialist Society, there are still many problems in China that are detrimental to social harmony. These problems were acknowledged by the roundtable delegates, including the widening gap between urban and rural areas, public healthcare, employment and education systems, environmental pollution, immature laws and regulations, and corruption..."International companies have long-established CSR standards and common practices, but it is a new concept in the banking sector and we have kept on improving ourselves," said Ma Li, executive vice-president of the Shanghai Pudong Development Bank (SPDB)..."Chinese corporations are waking up as they realize CSR is necessary for their companies' long-term sustainability," Ma said. "They are beginning to have innovative plans and actions to improve the environment. And they realize it's an ongoing process too, not just giving money away." [also refers to Deloitte]