...[Benetton] became the target of a campaign... [by] activists dismayed by its failure to pay into a compensation fund for victims... Marco Airoldi... Benetton’s chief executive... hopes Benetton is closing a chapter in the story with its move last week to pay $1.1m into The Rana Plaza Trust Fund... In the immediate aftermath of the tragedy, Benetton had paid $500,000 to BRAC, a respected Bangladeshi non-governmental organisation, to help victims access urgent medical care and longer-term support... Benetton’s $1.1m announcement fell short of the $5m western labour unions and social activists had hoped it would pay...