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IKEA takes peak sales as opportunity to invest in renewable energy & help poor communities with climate change impacts

"We've hit peak home furnishings, says Ikea boss", 18 Jan 2016

…“If we look on a global basis, in the west we have probably hit peak stuff…peak home furnishings,” Steve Howard [Ikea’s head of sustainability] said at a Guardian Sustainable Business debate…Howard said his comments did not contradict Ikea’s target of almost doubling sales by 2020, and that changes in consumption were an opportunity for companies to rethink the way they did business. Ikea was trying to help customers live in a more environmentally friendly way, he added…Ikea has introduced a series of environmental policies in the last year. It has pledged to invest €1bn (£755m) in renewable energy and measures to help poorer communities deal with the impacts of climate change. It has also pledged that all the energy used to power its shops and factories will come from clean sources by 2020 and phased out non-LED lightbulbs from its stores…