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Kenya: Columnist urges businesses to embrace sustainability "as part of the core business and not as tokenism"

"Sustainable inclusive business is new way of corporate social responsibility"

The private sector has always been viewed as a lone and mean player in the development agendas of many countries. Companies are perceived to be only interested in making profits, sometimes at the expense of the people or the environment...

Inclusiveness means bringing in every stakeholder and having a positive impact on people at the bottom of the pyramid through affordable, high quality, and need-based products. Inclusiveness can also be at the core of the business through increasing the engagement of employees in an organisation. This goes a long way in improving quality of work, communication, and transparency...Sustainability should be pursued to make the corporation look good. An inclusive business directly reaches people living at the base of the economic pyramid.

The new CSR is a commitment to sustainably invest in people and the planet. It is the little steps taken to integrate low-income people into the value chains. It is about empowering people to participate in markets as producers, buyers, suppliers, and consumers. It is also about empowering employees and investing in the community where the business is located.