abusesaffiliationarrow-downarrow-leftarrow-rightarrow-upattack-typeburgerchevron-downchevron-leftchevron-rightchevron-upClock iconclosedeletedevelopment-povertydiscriminationdollardownloademailenvironmentexternal-linkfacebookfiltergenderglobegroupshealthC4067174-3DD9-4B9E-AD64-284FDAAE6338@1xinformation-outlineinformationinstagraminvestment-trade-globalisationissueslabourlanguagesShapeCombined Shapeline, chart, up, arrow, graphlocationmap-pinminusnewsorganisationotheroverviewpluspreviewArtboard 185profilerefreshIconnewssearchsecurityPathStock downStock steadyStock uptagticktooltiptwitteruniversalityweb

The content is also available in the following languages: español

Company Response

29 Nov 2021

Levi's response to the Mexican Ministry of Culture letter

...Attached to this email is our press release, released on 29 November. In it we point out that the accusations of which the brand has been accused are false, uninformed and lack any prior investigation or evidence considering the seriousness of the accusation and the media through which they were disseminated...

...It is necessary to make public knowledge that behind the opening and inaugural event of our shop in Oaxaca, there are several months of planning and work with the best local partners. For this reason, we sought the support and alliance of renowned local artists, designers and artisans who decided to collaborate with us and contribute all their experience, experience and talent so that our celebration would be able to exalt the beautiful Oaxacan culture in the most faithful and professional way. In particular, one of our collaborations was with the renowned Oaxacan project Draco Textil, directed by two enterprising women and leaders, Pamela Cosío and Zuluem Zarco, who for more than 7 years and together with the artisan coordinator Fidel Lazo, have been collaborating with Oaxacan artisans...

These pieces were intervened for exclusive sale in the Levi's® Oaxaca shop, we never considered massive commercial exploitation nor can it be assumed that these collaborations are Cultural Appropriation. Likewise, we do not omit to point out that, as a good company practice, all our projects are legally supported through contracts...

Levi's® will continue to work closely with local institutions and community councils to contribute to the different regions of the state, and continue to be a platform that supports self-expression, celebrates culture and seeks to give back to the community; we put our profits, our people and our product to work in more than 100 countries with the aim of fostering equity, supporting communities and building a more sustainable future for the planet...

(Translated by the BHRRC)

Story Timeline