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Local enterprises and MNCs join hands in poverty alleviation in China

[Original article in Chinese. Title translation, and following summary of the article's key points, provided by Business & Human Rights Resource Centre.] The China CSR Alliance was inaugurated on 15 October 2006. Member companies committed to support sustainable development in poor rural communities and to take on more social responsibility. They include China Merchants Bank, Vanke, Nokia, Hewlett-Packard, IBM, Ping An, Juneyao and TCL. The Alliance president, Mr Ma Weihua, President of the China Merchant Bank, positioned the Alliance as a platform for corporate philanthropy and one for the 'common good'. Hewlett Packard gave a gift of computer equipment worth 5 million yuan to the China Youth Foundation. Juneyao Group created a 10 million yuan foundation to sponsor graduate teachers from main cities in Eastern China to teach in remote Western rural areas. The Alliance's focus in the near-term future will be on basic education and poverty alleviation for poor rural communities.