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McVictory: Victory as Fast Food Giant Pledges to Help Protect the Amazon

In an historic deal that has impacts far beyond the golden arches and into the global agricultural market, McDonald's is now the leading company in the campaign for a moratorium on the expansion of soya farming in the Amazon...Joining McDonald's are other big names such as the UK supermarket chains Asda (owned by Walmart of the US), Waitrose and Marks and Spencer, Spanish supermarket chain El Corte Ingles, Belgian Alpro, German chocolate maker Ritter-Sport and supermarket chain Tegut and Brazilian food manufacturers Nutrimental and Vitao Nutrihouse.

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