The JUST Capital Foundation, in partnership with Forbes, has released the 2018 ranking of the one hundred most socially "just" companies in the United States... Based on a survey of fifty thousand Americans who were asked what they thought the most important corporate attributes were, JUST Capital and Forbes ranked nearly nine hundred of the largest publicly traded companies in the U.S. on thirty-six of those attributes grouped into seven categories — job creation, worker pay and benefits, customer treatment, product pricing and quality, environmental impact, contribution to community well-being, and ethical leadership. Microsoft ranked first overall, followed by Intel and Alphabet, the parent company of Google... Rankings by individual category were topped by chipmaker Nvidia (worker pay and benefits), Intel (customer treatment), health insurer Humana (product pricing and quality), Microsoft (environmental impact), online retailer Wayfair (job creation), mining company Freeport-McMoRan (community well-being), and United Rentals (ethical leadership). Companies that ranked first in their industries on the Just 100 list include IBM, Procter & Gamble, Cisco Systems, Humana, UPS, Amazon.com, Nike, and Hilton... Microsoft CEO Satya Nadella — who has publicly committed to a reduction in the company’s carbon emissions of 75 percent by 2030 — told Forbes he asks himself: "Is your business interest really helping the world solve some of its pressing challenges? If not, then we have a problem."