“A textbook example of ethnic cleansing." These are the words used by the UN High Commissioner for Human Rights...describing the treatment of the Rohingya people. What is happening right now in Burma (Myanmar) may very well go down in history as genocide should the world fail to act...[T]his is in a country whose de facto leader is Nobel Prize winner Aung San Suu Kyi...International condemnation is widespread...Aung San Suu Kyi has been unresponsive...Her official office has been dismissive, calling news reports of mass rape by the military "fake news,"...accusing international aid workers trying to assist fleeing refugees of helping “terrorists." Despite international outrage...one other major group has remained mute; the large number of western corporations that quickly moved into Myanmar immediately following the cessation of sanctions... [I]t is the moral responsibility of business leaders, especially those western companies now working in Burma, to use their voices and their economic influence. They have the means to strongly encourage Myanmar's government to immediately cease this ethnic cleansing operation...For every company that remains silent to the suffering of the Rohingya people and continues forward with business as usual in Burma, they will find themselves on the wrong side of history.