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31 May 2020

Olivia Petter, Independent

Nike releases 'Don't Do It' ad to combat racism in wake of George Floyd death

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Nike has released a special advert with the slogan: “Don’t Do It”. The phrase is a twist on the sportswear brand’s trademark catchphrase: “Just Do It” and in this instance is in reference to combatting racism in the wake of the death of George Floyd.

... “Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.” It’s not the first time that Nike has used its global platform to speak out against racism. The sportswear giants famously supported NFL player Colin Kaepernick after he knelt during the national anthem ahead of a game as part of a silent protest regarding America’s treatment of racial minorities.