In conflict diamond circles, Partnership Africa Canada has always been the respected “good cop” to Global Witness’ “bad.”...But the incident shows that as the Zimbabwe situation has dragged on, the tensions between NGOs and the rest of the Kimberley Process have reached an all-time high. There is now a growing feeling in some circles that the diamond trade has been pushed around by the NGOs too long, and it needs to strike back. I've even heard people say: “The industry doesn’t have to care about these issues anymore, because consumers in India and China don’t.” To me, that is shortsighted. We don’t know what the future holds for consumers in Asia. And to the outside world, particularly the media, the NGOs have far more credibility than the industry. We disregard them at our peril...the NGOs have said they are ”developing [a new] approach” about how they do things. So I would like to give my ideas about how the groups could increase their “respect and support."