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2 Jul 2010

Michelle Browne, CSR Asia

Thinking out of the shoe box? adidas joint venture company with Grameen aims to contribute to improvements in health

The adidas-Group works to tackle difficult issues in its supply chain and also invests in the communities in which it operates…Bangladesh’s Nobel Laureate [Muhammad Yunus, founder of Grameen Bank] and the adidas-Group have signed a memorandum of understanding to form the Grameen-Adidas company to make sure that no one, child or adult, goes without shoes…Yunnus is quoted here explaining that this is a “health intervention to make sure that people in the rural areas, particularly children, do not have to suffer from parasitic diseases that can be transmitted through walking barefoot”…[also refers to Grameen initiatives with Danone, Veolia]