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Article

Together at Last: Cutting Pollution and Making Money

Some 30 years after the environmental movement took hold, many companies are giving second lives to raw materials, fuels and other products that previously went to landfills. "The notion that environment is just an expensive cost is way out of date," said Glenn T. Prickett, executive director of the Center for Environmental Leadership in Business, a unit of Conservation International created with money from the Ford Motor Company. [examples of projects at Starbucks, Nova Chemicals and Los Angeles International Airport undertaken with only environmental goals in mind, yet yielding unexpected savings or revenue streams]