Fifa has not yet managed to fill all of its sponsorship slots for next year’s World Cup and experts believe big brands may be scared off by Qatar’s human rights record and laws against homosexuality.

Football’s world governing body currently has six brands, including Adidas, Coca/Cola and Hyundai/Kia signed up for its top-tier £25m partner package, which includes preferential advertising slots as well as stadium promotion. But two slots remain unsold.

Fifa, which owns the World Cup rights, has set a £5bn profits target from broadcast and sponsorship deals for Qatar...

Amnesty International is urging sponsors to use their influence to press the Middle East state to make reforms.

Peter Frankental, the economic affairs programme director at Amnesty UK, told i: “The mistreatment of migrant workers who have built the stadiums and infrastructure that will actually making the tournament possible is likely to be a considerable stain on this World Cup. But sponsors can still effect meaningful change if they’re prepared to raise these issues.”..

A spokesman for the sportswear brand [Adidas] said: “For the past seven years, we have been engaged with our partners to improve the human rights situation in Qatar....