Latin American companies are getting to grips with “bottom of the pyramid” business… The Inter-American Development Bank’s novel Opportunities for the Majority Index…aims to “create an investment case” to boost anecdotal evidence around the benefits of pro-poor business strategies. Procter & Gamble…presents a case in point. While researching the low-income market in Colombia, it discovered that many poor communities suffered water shortages. Procter & Gamble subsequently launched a soap that requires less water, opening a new market for itself while also providing an environmentally-favourable product…Gas transmission company Promigas…provides credits to low-income families in Peru wishing to access its gas services. [also refers to Prodem, Cemex, Paralife, Cajasur, Yahoo, Microsoft, PepsiCo]