Letter from Pabst Brewing Co. CEO about Pabst advertising campaign in Tibet stating "Pabst Blue Ribbon celebrates the 50th anniversary of the peaceful liberation of Tibet"

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Article
6 November 2001

Letter from Pabst Brewing Co. CEO about Pabst advertising campaign in Tibet stating "Pabst Blue Ribbon celebrates the 50th anniversary of the peaceful liberation of Tibet"

Author: Brian Kovalchuk, Chief Executive Officer, Pabst Brewing Co.

It has come to our attention that there is an advertising and promotion campaign in Tibet that some people find objectionable. This campaign celebrates the "peaceful liberation of Tibet" and is the object of Pro-Tibetan independence activists. This advertising campaign is the responsibility of our licensee in China. Pabst would not engage in this type of a campaign. Pabst Brewing Company does not have any approval rights for advertising and promotion under the existing license agreement. None-the-less we have communicated with our licensee about the situation.

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Article
29 October 2001

Pabst Blue Ribbon Celebrates China's Invasion of Tibet: Students for a Free Tibet Demands Public Apology

Author: Students for a Free Tibet

Students for a Free Tibet revealed today that Pabst Blue Ribbon [beer company headquartered in USA] is running an advertising campaign in Tibet stating that "Pabst Blue Ribbon celebrates the 50th anniversary of the peaceful liberation of Tibet." The student group is demanding Pabst issue an immediate public apology. Students for a Free Tibet obtained photos of the contentious billboards directly across the street from the Potala Palace, the winter residence of H.H the Dalai Lama.

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