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Levi's faced earlier challenge in China: jeans company walked out 17 years ago, but today has 501 stores

Author: James T. Areddy, Wall Street Journal, Published on: 14 January 2010

Google Inc.'s challenge to Beijing is not a first: Levi Strauss & Co. 17 years ago walked away from China. Today, Levi's brand jeans are produced in China…In 1993…[Levi’s] declared it would end relationships with contractors in China because of…"pervasive violation of human rights.”…Parallels between Levi's and Google are strong. Each is defending a brand steeped in American values. Also, Levi's was small in China… while Google is the runner up in Internet searches in China after Baidu Inc. Each…was plugging China into pre-existing global networks..."there are similarities but there are differences," said Sharon Hom, a spokeswoman for the group Human Rights In China. "The impact is much bigger today because it is making it into a public debate in China”.

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Related companies: Baidu Google (part of Alphabet) Levi Strauss