Lists are playing an increasing role in defining and driving corporate sustainability and responsibility (CSR)...the Political Economy Research Institute (PERI)...launched the "Toxic 100"...Instead of applauding best practice, as the other lists do, this list identifies the companies with the greatest environmental impact..."Lists help people look at how a particular company (whether they're number one on the list or number 50) is doing in certain categories and how they're doing relative to their peers...Companies now take much more notice of their presence or absence--and position--on CSR lists than they did eight years ago..." [said Michael Connor, executive editor of Business Ethics]...For example, the Business & Human Rights Resource Centre...invited the top 10 of the Toxic 100 to respond to their ranking. GE...was one of seven companies to respond (ConocoPhillips and ExxonMobil declined.) [also refers to Green Mountain Coffee Roasters]