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Local development of an indigenous community [Peru]
Author: ComunicaRSE, Published on: 1 June 2006
[Original article in Spanish. Title translation, and following summary of the article's key points, provided by Business & Human Rights Resource Centre.]
In the little town of Huanta in the Peruvian Andes a group of 1000 women sewers have formalised a partnership with the shoe brand Converse. One aspect of the agreement is that the women will embroider the shoes with trimmings inspired by their ancestral cultures. The idea is to create an important source of employment for the impoverished local community, and the aim is to reach 15,000 women sewers. The regional representative of the ILO said that this kind of economic partnership is key for the social development of the women and their families in the Ayacucho region. The alliance is sponsored by DGDC (Belgian international aid agency).
Related companies: Converse (part of Nike)