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Article

14 Dec 2010

Author:
Steve LeBlanc, Huffington Post

Lorillard Tobacco Co. Gave Black Children Free Cigarettes, Jury Finds

A jury has ruled the Lorillard Tobacco Co. [part of Carolina Group] tried to entice black children to become smokers by handing out free cigarettes and has awarded $71 million in compensatory damages to the estate and son of a woman who died of lung cancer...A spokesman said the company would appeal the verdict. "Lorillard respectfully disagrees with the jury's verdict and denies the plaintiff's claim that the company sampled to children or adults at Orchard Park in the early 1960s," company spokesman Gregg Perry said...The lawsuit was believed to be the first in the country to accuse a cigarette-maker of targeting black children by giving away cigarettes in urban neighborhoods, said Edward A. Sweda, senior attorney for the Tobacco Products Liability Project at Boston's Northeastern University School of Law...Sweda predicted it could lead to similar lawsuits around the country by people...