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Article

8 Apr 2011

Author:
Nicole Skibola, Forbes

Making a Business of Fighting Child Malnutrition

Drawn to the…success of nutrition packs – and the fact that they reach just 3% of the hungry children…two social entrepreneurs sought to build child nutrition into a TOMS Shoes-style business model…“Two Degrees” nutrition bar line…gives a nutrition pack to a severely malnourished child for every bar purchased…The company name comes from the two degrees of separation the company’s founders see between any developed world consumer and the malnourished child his or her purchase benefits...For the nutrition bars it sells in the US, it buys nuts and fruit from small American farmers…The nutrition packs purchased in Africa are locally sourced and manufactured in Malawi, so as not to undercut local farmers and manufacturers. The company is also seeking to sell its bars within companies that reflect its values [also refers to Microsoft, Cisco, CIT, Urban Outfitters, The Brookings Institute].