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Manifesto for the Corporate Idealist

Author: Christine Bader in Huffington Post, Published on: 2 December 2011

Here's my proposed starting point for such a manifesto, based on my ten-plus years working in and with big business and the experience of other Corporate Idealists I've gotten to know over the years:1. Renounce the carbon offset model. If a company doesn't pay a decent wage and refrain from polluting, it can't redeem itself by sponsoring youth soccer teams or museum exhibits -- or even by creating beautiful, innovative products...2. Learn and improve the tools of business...3. Listen. Perhaps it's so obvious that a company should listen to its stakeholders that executives assume someone else is doing it...4. Build community. If you're the only one in a company fighting for better practices, it can be a lonely job...5. Share stories. Spreadsheets are important, but at the end of the day we're talking about people, not numbers.We have to keep reminding ourselves that every decision we make affects a worldwide supply chain of real human beings.[refers to Apple]

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Related companies: Apple