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McVictory: Victory as Fast Food Giant Pledges to Help Protect the Amazon
Author: Greenpeace, Published on: 25 July 2006
In an historic deal that has impacts far beyond the golden arches and into the global agricultural market, McDonald's is now the leading company in the campaign for a moratorium on the expansion of soya farming in the Amazon...Joining McDonald's are other big names such as the UK supermarket chains Asda (owned by Walmart of the US), Waitrose and Marks and Spencer, Spanish supermarket chain El Corte Ingles, Belgian Alpro, German chocolate maker Ritter-Sport and supermarket chain Tegut and Brazilian food manufacturers Nutrimental and Vitao Nutrihouse.
Related companies: Amaggi (part of Grupo André Maggi) Archer Daniels Midland ASDA (part of Walmart) Bunge Cargill El Corte Inglés John Lewis Partnership KFC (part of YUM!) Marks & Spencer McDonald's Waitrose (part of John Lewis Partnership) Walmart YUM!