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More than 130 Palestinian sports clubs urge Adidas to end sponsorship of Israel Football Association over settlement teams

Author: Palestinian Campaign for the Academic and Cultural Boycott of Israel, Mondoweiss, Published on: 20 March 2018

... [O]ver 130 Palestinian football clubs and sports associations called on German sportswear giant Adidas to end its sponsorship of the Israel Football Association (IFA) over its inclusion of football clubs based in illegal Israeli settlements built on stolen Palestinian land... The letter notes that “UN Security Council Resolution 2334 denounces Israeli settlements as flagrant violations of international law” and cautions the world’s second largest sportswear manufacturer that its sponsorship of the IFA makes it eligible for inclusion in the UN’s database of complicit companies doing business in or with Israel’s illegal settlements. The Palestinian clubs further warn that the company’s continued complicity with Israel’s settlement enterprise “may expose it to consumer-led boycott campaigns in the Arab world and globally.” Hind Awwad from the Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI) said: Adidas relies heavily on football league and club sponsorships to raise its brand awareness. However, being associated with the IFA as it tramples Palestinian rights will implicate Adidas in Israel’s egregious human rights violations, including illegal settlements, home demolitions, and land grabs throughout the occupied Palestinian territory...

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