MTV and MySpace join forces to promote HIV awareness [USA]

Author: Phoebe Ferris-Rotman, Pink News [USA], Published on: 6 August 2008

MTV Networks International [part of Viacom] and MySpace [part of News Corp] have announced the launch of Untold Stories, an interactive story-writing competition. The initiative brings a number of potentially risky HIV-related scenarios to life, in the form of creative narrative and has already attracted voluntary participation from well known actors, authors and journalists. The unusual approach aims to capture the attention of today's youth…The initiatives are part of MTVNI’s Staying Alive Campaign, launched in 1998…

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Related companies: MTV (part of Viacom) MySpace.com (part of Specific Media) News Corporation Viacom