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Article

11 Jun 2008

Author:
Anshu Shrivastava, TMCnet

MTV, SpinVox, Facebook Launch HIV/AIDS Awareness Campaign [USA]

MTV’s Staying Alive Foundation, SpinVox…and Causes on Facebook today announced the launch of their joint campaign, “Stand by What You Say.” This initiative aims to encourage youth to speak openly about sex, sexual health and HIV/AIDS…The campaign uses SpinVox service to convert voice messages into text, encouraging users to pick up the phone and “Talk About” issues surrounding 21st century sex…Bill Roedy, chief executive officer at MTV Networks International, said…“By speaking freely and standing by what you say, we are encouraging young people to take the first step in altering the dynamics of the epidemic”…