hide message

Welcome to the Resource Centre

We make it our mission to work with advocates in civil society, business and government to address inequalities of power, seek remedy for abuse, and ensure protection of people and planet.

Both companies and impacted communities thank us for the resources and support we provide.

This is only possible because of your support. Please make a donation today.

Thank you,
Phil Bloomer, Executive Director

Donate now hide message

You are being redirected to the story the piece of content is found in so you can read it in context. Please click the following link if you are not automatically redirected within a couple seconds:
en/new-book-branded-how-the-certification-revolution-is-transforming-global-corporations-0#c25117

new book: Branded! How the 'Certification Revolution' is Transforming Global Corporations

Author: author: Michael E. Conroy; publisher: New Society Publishers, Published on: 1 June 2007

Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions:
* Why are retail giants paying premiums for ethically-produced products and not overcharging their customers?
* How have NGOs gained such power and credibility?
* What are the challenges of these new modes of corporate accountability for both NGOs and corporations?
* What are the unexpected opportunities for newly accountable corporations?
[includes sections on Nike, Marks & Spencer, Grupo Orsa, Green Mountain Coffee Roasters, Wild Oats (part of Whole Foods), Citigroup, Lapa Rios Ecolodge, Tiffany, Wal-Mart, and the tourism sector]

Read the full post here

Related companies: Citigroup Green Mountain Coffee Grupo Orsa Lapa Rios Ecolodge Marks & Spencer Nike Tiffany Walmart Whole Foods Market (part of Amazon) Wild Oats (part of Whole Foods)