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new book: Branded! How the 'Certification Revolution' is Transforming Global Corporations
Author: author: Michael E. Conroy; publisher: New Society Publishers, Published on: 1 June 2007
Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions:
* Why are retail giants paying premiums for ethically-produced products and not overcharging their customers?
* How have NGOs gained such power and credibility?
* What are the challenges of these new modes of corporate accountability for both NGOs and corporations?
* What are the unexpected opportunities for newly accountable corporations?
[includes sections on Nike, Marks & Spencer, Grupo Orsa, Green Mountain Coffee Roasters, Wild Oats (part of Whole Foods), Citigroup, Lapa Rios Ecolodge, Tiffany, Wal-Mart, and the tourism sector]